About
Our Heritage
Family Business
We are a fully family-owned business, built upon the foundation and values that generations of the Karra family have upheld – integrity, honesty, and respect. These principles are reflected in our responsible sourcing of materials, the artisanal craftsmanship invested in every single piece, the care and respect we show to our employees, and our drive to create lasting value and a positive impact on the world.
I, Neri Karra
Woman, entrepreneur, immigrant, daughter, and mother.
I grew up in Bulgaria surrounded by strong family values and traditions. In 1989, my family was forced to leave the country, and after spending time in refugee camps, we settled in Istanbul to start anew. My parents worked tirelessly to rebuild our lives, and over time, I joined them in developing the family business.
I received a scholarship and graduated with a degree in Business Management in the US. Upon my return, together with my family, we founded the Neri Karra brand.
Today, my motivation lies with the next generation – to inspire, to offer hope, and to prove that despite life’s challenges, success is always possible.